Stop Wasting Food

Stop Wasting Food movement Denmark (Stop Spild Af Mad) is Denmark’s largest non-profit movement against food waste, which has initiated the fight against food waste in Denmark. Since its foundation in 2008, Stop Wasting Food helped bringing massive focus on food waste on Denmark’s agenda and has achieved a large number of results in Denmark, in collaboration with the Danish Government, EU and UN.
Stop Wasting Food has started the fight against food waste in Denmark and brought Denmark's fight against food waste on the world map. Stop Wasting Food has national and international collaborations and support of over 125.000 total social media followers, a number of leading top politicians and acknowledged food personalities. Stop Wasting Food is featured in many national and international media, among others on BBC and CNN. Stop Wasting Food actively works with implementation of UN Sustainable Development Goal 12.3.

Chairman of the Board and Founder of Stop Wasting Food movement (Stop Spild Af Mad) Selina Juul is one of the world’s leading experts on food waste and Chairman of the Board and Founder of Stop Wasting Food movement in Denmark (Stop Spild Af Mad), which she founded in 2008. Selina Juul is one of the global Champions 12.3, Member of the European Commission’s EU Platform on Food Losses and Food Waste, Partner of the Food and Agriculture Organization of the United Nations (FAO)’s SAVE FOOD initiative, Partner of the European Commission’s EU FUSIONS project on food losses and food waste, Partner of the FAO/UNEP Think.Eat.Save campaign, Member of Prime Minister of Denmark's Climate Partnerships for the Food and Agriculture Sector the Trade Sector.

Selina Juul has contributed to over 40 national and international books and publications against food waste and has published an award winning food waste cookbook “Food With Respect” co-authored with Her Royal Highness Princess Marie of Denmark at Denmark’s biggest publishing agency Gyldendal. The book is an international number 1 in the world winner in category "Family" at Gourmand World Cookbook Awards 2020. Selina Juul has also contributed with a chapter to the Vatican’s book on food waste, "Reduction of Food Loss and Waste”. Selina Juul did over 300 talks on food waste on national and international conferences - from TED to the Vatican. She also wrote 230+ opinion editorials and articles on food waste in Danish and international media, as well as 7 opinion editorials co-authored with Danish Ministers, MP’s and MEP’s. Selina Juul has 125.000+ followers on combined social media and appeared in national and international media and TV over 10.000 times - from The New York Times to BBC and CNN. A BBC TV documentary about Selina Juul's work went viral on Facebook and for over 30 million views.

For her ongoing work against food waste, Selina Juul received Danish and international awards and acknowledgments, among them are Reader's Digest European of the Year Award 2020, European Young Leader 2018, Dane of the Year 2014, Nordic Council Nature and Environment Prize 2013, Svend Auken Prize 2013, JCI Denmark's The Outstanding Young Person Award 2011 and Cross of Merit Pro Utilitate Hominum, Sovereign Order of St. John of Jerusalem Knights Hospitaller.